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The
life of the associations  |
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Anarga,
the association of toy sales representatives
Toy
fans united
From an idea born
in the 50s to the current role of the cultural movement
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Anarga,
the national association of toy representatives, reaches
nearly a half century of work. This sector, in Italy, has a
turnover of four thousand billion liras a year.
Founded in the fifties, the chairman today is Enzo Casella
and the secretary Francesco Negroni. Anarga was founded with
the aim of joining the segment of professions which unite
the world of manufacturing with those of distribution and
commerce.
"We try", explains Francesco Negroni, "to be
the glue inside a category which is required to face complex
problems: the relationship with large-scale distribution,
the relationship with the agents, the relationship with the
market which is ever less fragmented. These factors are the subject
of debate in our association."
Anarga, however, also wants to be a trend-setter, they want
to be a cultural movement that gives the toy sales
representative updates not only about the |
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products;
in seasons in which selling a toy now means offering a
product with a very high technological content that has to
be demonstrated to the customer who in turn will have to
show it to the market. They also give up-to-dateinformation
about problems regarding regulations, work relationships,
taxes, contributions and national insurance which the sales
agent has to face almost every day.
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Solidarity
Fund
for children
Anci, the
Association of Italian Communes, has asked the
European and Italian parliaments to institute a fund
that allows the communes to carry out projects to
support children. The proposal has been presented by
the Mayor of Florence Leonardo Dominici
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A tutor to
help
children shop
A tutor for child
shoppers: the idea comes from Woolworths, a chain of
English department stores, who are providing
personalised sales staff for customers between six and
twelve years of age to advise them what to buy.
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