Toy Exhibition
Milan

Statistics too are reporting on the business world’s serious attention being paid to Toy Planet, which will be held

during the Toy Exhibition in Milan, from 18^th to 21^st of January. The fair will feature all the novelties regarding happy time, model-making, multimedia, games and toys in general. During the past edition the professional visitors to the "games and presents" area represented the largest part of the total visitors of Chibi&Cart and International Toy exhibitions, which have combined admittances.

Interested visitors came both from Italy and from abroad. The percentage analysis of the six sections of Toy Planet (Home entertainment, Dolls and Plush, Toys, Models, Educational toys, Sports toys) shows that the foreign visitors show more interest than their Italian colleagues. After its opening in January 2000 (over 30,000 visitors on Saturday and Sunday), Toy Planet has become a new event offering entertainment, information and good reputation for manufacturers.
The 2001 edition envisions a much larger area, where events planned by the organizers and the single exhibitors will represent a formidable attraction for its target. This is made of families with children and teenagers, that is, those responsible for buying.
Since its first edition Toy Planet has run an intensive advertisement campaign and has received extremely good results in the media. It is now the Milan event which all large companies (and even smaller ones) cannot afford to miss. To make promotion investment more interesting, Fiera Milan International puts its exhibition areas at companies’ disposal at particularly convenient prices.
In any case, Toy Planet is an event whose first aim is commercial and business-to-business activities. This is why the 2001 edition will see an even higher degree of separation between the area to which private visitors are admitted and the "Trade" area for the businessmen. The latter, moreover, will have access to the fair on Wednesday, 17^th January (pre-opening day) through the invitation tickets for their more important customers.
Some figures: 26% of Italian visitors (25% foreign) are interested in toys,14% (8% foreign) in model-making, 15% in family entertainment games (17% of foreign visitors) and 15% (16% foreign) in educational games.

Spielwarenmesse
Nurnberg

Model-making, hobbies and DIY activities. Games, interactive electronics, licensed articles, dolls, plush, home toys, wooden and stray tows, books and family games: in a word, everything needed for children’s amusement and entertainment.
And not only for them, but for adult entertainment too. All this will be exhibited at Nurnberg Fair, in Germany, from February 1^st to 6^th. Two thousand seven hundred ninety-two (2792) exhibitors will be present in a 145,000 sq.m. area. "Spielwarenmensse" is the largest fair in the world in this sector, and this year it will smash all records, following the strategic innovation and the access of new sectors which will make it even more specific as a fair for interactive entertainment software. This is part of the agreement among the world’s largest producers, comprising Nintendo Deutschland, Eidos Interactive Deutschland and Electronic Arts. The agreement aims at characterizing the German fair as the most important in the sector of interactive games, a sort of "Home of Interactive & Entertainement Software" starting from this year. For this type of producers, Nurnberg is actually the most important sales platform in continental Europe. This is due to the presence of the representatives of the main procurement departments and that of the buyers of the companies concerned. The aim here is to create a competent, compact forum for industry and commerce. Another objective is to increase the fair’s efficiency as a central sales point.
At the year 2000 appointment the leaders of the Sega market participated as a single body for the first time. The producers of hardware have stressed the positive aspect of the Nurnberg appointment as giving them the opportunity to reach the toy industry buyers they deem most important. An interactive on-line presentation of all news can be found at the website http://ww.toysfair.de.