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From
the business world  |
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"Spot"
surveys on sales at the end of December
The
product leader was missing
How
did the market fare in the year 2000? The opinion of one operator
in the sector
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It didn’t
go badly, but it could have gone better. Family News
conducted a spot survey asking the opinion of one
large-scale toy distributor, Lelio Bruno of Zaina&C. of
Paderno, Dugnano, about sales during the Christmas period.
"There was no leader - Lelio Bruno explains - a product
like we had in previous seasons that absolutely everybody
wanted." And so, this year, everyone sold everything,
but without the great volume of sales. The great toy season
had got off to a good start: in November - Bruno explains -
we were up by fifteen per cent; then the market slowed down
and we closed just six per cent up".
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The
reasons? "I repeat - concludes Bruno- the lack of a
leading product, an absolute must-have, like we had in
previous seasons. The impression is that lots of us have
sold a great number of articles, but we have a lower
turnover. It has been a strange market which has made the
sector work hard, I’d say we’ve had to use our
imagination." And the future? "It’s early to
tell: we’ll look at the final balance of the year 2000 and
then we’ll think about the market of the future."
December saw the end of the first part of the toy season,
the second finishes with Epiphany, an anniversary at which
children receive presents in Padova, in Rome and in many
parts of the south. According to Confesercenti the turnover
of commerce for the Epiphany was approximately a thousand
billion liras. |
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